The proud pet parents at Tweezerman believe pooches deserve the same TLC when it comes to grooming as humans. That’s why, the personal care brand has launched a pet care line so humans can assume the role of pet groomer in the comfort of home.

“Being pet parents ourselves, we understand that grooming at home can sometimes be ‘ruff,’ so we added tons of safety and ergonomic features to ensure comfort for pet and parents,” said a Tweezerman representative in an exclusive interview with Happi.

The pet care industry reached a reported $147 billion in 2023 and is expected to top $250 billion by 2030. With up to 66% of US households or 87 million homes, owning a pet, pet care owners – many of whom view as a companion – desire to treat them as they would themselves. In fact, three in five pet owners say they spoil their dogs with premium foods and treats, in addition to clothing and luxury grooming services.

More and more brands have segued into the pet category. In the last year, ScentAir introduced two calming fragrances, Coastal Lavender and Aloe Oasis, to promote relaxation and combat foul odors at a molecular level, respectively. Earlier this year, Paris Hilton, through her lifestyle company 11:11 Media, launched her first pet grooming collection with Kira Labs, including shampoos and odor control sprays. Now, Tweezerman has released a grooming collection.

The Tweezerman Pet Collection

Created using high-quality stainless steel and premium performing materials promising rust-protection, Tweezerman offers nine expertly crafted grooming tools, developed alongside pet industry professionals.

“Tweezerman Pet products are designed with both gentleness and effectiveness at top of mind,” said the representative. “The high-quality tools are easy on skin and fur, making grooming a more comfortable experience for pets.
Working with both pets and their owners, the feedback has been overwhelmingly positive.”

These include the following items:

• 2-in1 Shampoo Dispensing Brush;
• Coated Tip Slicker Brush for Large
Pets;
• Coated Tip Slicker Brush for Small
Pets;
• Precision Curved Grooming Shears
7″’
• Precision Curved Grooming Shears
9″;
• Precision Nail Clipper for Large Pets;
• Precision Nail Clipper for Small Pets;
• Precision Tick Removal Tweezer; and
• Safety Trimming Scissors.

These tools are safety-proof. The Slicker Brush bristle ends are covered with a protective safety coating that prevents the pet’s skin from getting scratched while in use. The shears and scissors have rounded tips to avoid accidental nicking. Tweezerman Nail Clippers are equipped with a single-hand auto-lock mechanism that makes locking/unlocking them very easy and quick for safety. Its 2-in-1 Shampoo Dispensing Brush features gentle bristles that thoroughly cleanse and double as massagers to help pets relax during bath time.

The new collection seems to be barking up the right tree.

“Both my Golden Retriever and Lab have no complaints,” said a customer. “They lay down and enjoy the brushing.”

The veterinarian- and groomer-approved collection is vegan and cruelty-free.

The Tweezerman Pet Collection can be shopped at TweezermanPet.com and Amazon. Items range from $19-$32.